Jeff “JJ” Johnson

Connecting Sports, Media, and Community Partnerships

Director, Strategic Partnerships & Event Marketing
Minority Prospects

Interested in partnering with Minority Prospects or collaborating on a project?

Let’s connect.

Meet JJ!

Jeff “JJ” Johnson is a Charlotte-based media executive and strategic partnerships leader working at the intersection of sports, media, and community development.

Through Minority Prospects, MBP Helping Hands, and JJE Media, JJ connects athletes, schools, brands, and communities to create opportunity through sports events, storytelling, and partnerships.

Organizations & Partners

Building Opportunity Through Baseball & Softball

Minority Prospects

Elite baseball and softball events designed to create exposure and opportunity for student-athletes.

MBP Helping Hands

A nonprofit initiative supporting youth development, mentorship, scholarships, and community engagement.

JJE Media

Strategic partnerships and storytelling that amplify sports, media, and community initiatives.

What We’re Building

MBP HBCU All-Star Weekend

Celebrating HBCU baseball while creating national exposure for student-athletes, coaches, and programs.

Community Partnerships & Events

Working with schools, churches, and community organizations to grow baseball and softball opportunities.

Media & Storytelling

Developing media and documentary projects that highlight the legacy and future of Black baseball.

Minority Prospects National Impact All-Star Games in a 6-Year Span

15

MLB Draft Picks

525

HBCU All-Stars

80+

College & Professional Scouts

20,000+

Fans in Attendance

Media & Career Impact

Emmy Award–winning media professional

Founder of JJE Media, focused on strategic partnerships and storytelling

Leadership roles with Turner Broadcasting and Scripps Network Group

Advocate for HBCU athletics and opportunities for student-athletes

Decades of experience connecting media, sports, and community initiatives

Ideas & Reflections from JJ

The HBCU Baseball Ecosystem

HBCU baseball programs represent opportunity, legacy, and growth in the game. Strengthening these programs strengthens the entire baseball community.

Lessons from the Game

Sports teach resilience, discipline, and teamwork—lessons that translate directly into leadership, business, and life.

The Second Cycle

Life after the game isn’t the end of the story. It’s the beginning of a new chapter of purpose, growth, and contribution.