Matt Millward | Building Baseball, Community & Experiences

Matt Millward, General Manager of the Kannapolis Cannon Ballers, joins The Jeff Johnson Show for a conversation about building a successful baseball organization, creating memorable fan experiences, and connecting a team to the community it serves.

About This Conversation

Matt Millward, General Manager of the Kannapolis Cannon Ballers, joins The Jeff Johnson Show to talk about what it takes to build a baseball experience that reaches far beyond the game on the field.

Matt shares his approach to leadership, creating memorable experiences for fans, and building meaningful relationships between the Cannon Ballers and the Kannapolis community. We also talk about the business of minor league baseball and why understanding your community is such an important part of building a successful organization.

It’s a conversation about baseball, but even more, it’s about leadership, relationships, community, and creating experiences that bring people together.

In This Episode

  • Matt’s path to becoming General Manager of the Kannapolis Cannon Ballers

  • What goes into creating a memorable minor league baseball experience

  • Building relationships between a team and the community it serves

  • Leadership and the business behind running a baseball organization

  • Why the fan experience matters far beyond wins and losses

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The Jeff Johnson Show is about conversations that connect and opportunities that last.

New conversations explore the people, ideas, businesses, and organizations making an impact in sports, business, education, and community.



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Brady Salisbury | More Than Baseball

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Justin Wylie | The Journey of a Professional Ballplayer